In business the short-term profits from stock have become the measure of all things. Entrepreneur Elisabeth Heller shows a different way. Instead of counting on the shareholder value she successfully relies on the Clan Value. Clan Value is a new management concept which not only boosts turnover but also gives higher quality and better satisfaction in work. Because: “Alone you are not able to reach anything” the author is convinced. In fact it is a functioning network of employees, partners, colleagues, customers, relatives and friends – welded together by joint values and visions – that guarantee success and sustainability. That is what numerous famous clans demonstrate again and again: Adriano Celentano, Jim Jarmusch, the Swarovskis and of course the Scottish clans.
After a decade of self-orientation Elisabeth Heller forecasts a reversal of trend for business and society: Away from the “Me-corporation” towards the “We-principle”.
Small and medium sized enterprises, but also departments of large concerns profit from the new Clan Value management concept. It outlines a fascinating and above all worth-living model of a long-term successful entrepreneurial future.
The clan as formula for success for the SME of the future
Learning from the Scottish Clans or the Hip-Hop Stars Wu-Tang
Tips for Entrepreneurs: the Way to Your own Clan
Clan: a committed community of people also of diverging origin, who jointly pursue an economic purpose and who are moreover connected in manifold ways.
Clan value offers instructions with a plenitude of soft facts that are very often neglected within traditional management consultancy:
Categories such as braveness hope, civil courage or joy in experimenting are as important in realizing the Clan Value as are free of anxiety communication or passion and respect.
Being a long time entrepreneur and employer Elisabeth Heller of course knows that the hard facts need not be neglected. The Clan Value produces:
Fewer Sick Leaves
Successful Cooperation with Business Partners and Suppliers
Long-term and profitable Customer Relations
Growth through an optimized Mix of regular and new Customers