The lesson of my life: I am nothing without my clan, my clan is nothing without me. A clear system of values, sticking together, a feeling of security, safety. Add to this a pinch of luck, mix well together and success will soon follow. So far, so naive. When I started out to found my own business almost 20 years ago, I had all these terms floating around in my head as components of my business model which I was going to develop.